Behavioral Intelligence Layer

Your data
shows what.
We show why.

Velum detects the behavioral patterns your dashboards miss like retry storms, silent abandonments, and hesitation loops - then turns them into revenue.

{"event":"click","target":"btn_pay"}
{"event":"scroll","depth":450}
{"event":"click","target":"btn_pay"}
{"event":"error","code":500}
{"event":"idle","ms":45000}
{"event":"page_view","path":"/checkout"}
{"event":"focus","field":"card"}
{"event":"blur","field":"card"}
{"event":"exit","type":"abandon"}
{"event":"click","target":"btn_back"}
{"event":"click","target":"btn_next"}
{"event":"click","target":"btn_back"}
{"event":"rage_click","count":5}
{"event":"hesitate","duration":32000}
{"event":"scroll_up"}
{"event":"scroll_down"}
{"event":"abandon","silent":true}
{"pattern":"retry_storm"}
{"confidence":0.94}
{"impact":"high"}
{"users":847}
velum analyze
$ velum analyze --flow checkout
Processing 12,847 events...
Reconstructing 2,341 sessions...
Running behavioral analysis...
▲ CRITICAL: Retry Storm Detected
└─ 847 users clicking pay 3+ times
└─ Payment button latency: 2.3s
▲ WARNING: Hesitation Pattern
└─ 23% pause 30s+ at pricing reveal
✓ AI Hypothesis Generated
"Hidden fee causing checkout anxiety"
40hrs
Developer Hours Saved / Month
73%
Faster Root Cause Discovery
<200ms
Real-time Latency
15×
More Patterns Than Dashboards
01 — The Problem

Traditional analytics
tell you what happened.

02 — The Solution

Velum tells you
why it matters.

Patterns your dashboard will never show you.

6 Behavioral Signals
Critical
🔥

Retry Storm

Users frantically clicking the same button multiple times—a sign of latency or failed feedback.

Critical
😶

Silent Abandonment

Users leave without any interaction after viewing—no clicks, no scrolls, just gone.

Warning
🔄

Confusion Loop

Repeated back-and-forth navigation indicating uncertainty or poor information architecture.

Warning
⏸️

Hesitation

Unusual pauses before critical actions reveal anxiety, doubt, or hidden friction.

Signal
🚪

Early Dropoff

Users abandoning flows earlier than baseline—something changed or broke.

Signal
⏭️

Bypass Behavior

Users skipping expected steps—either smart shortcuts or broken flows.

Six layers of behavioral intelligence.

From raw events to actionable insights in under 200 milliseconds.

01
📥

Event Ingestion

Raw analytics events from any source—Segment, Amplitude, or custom.

02
🔀

Session Flow

Reconstruct user journeys from scattered events into coherent flows.

03
🎯

Behavior Mapping

Classify each action—explore, attempt, retry, succeed, abandon.

04
🔍

Pattern Detection

Match against 6+ behavioral patterns with confidence scoring.

05
📈

Baseline Compare

Detect deviations from normal behavior. Surface what changed.

06
🧠

AI Hypothesis

Generate actionable explanations for detected anomalies.

Why Velum

Turn user behavior into competitive advantage.

Ship Faster

Debug with behavioral context, not just logs. Know exactly what users were trying to do when something broke.

40+ hrs
saved per developer monthly
📈

Increase Conversion

Identify friction in checkout, signup, and onboarding flows. See where users hesitate, retry, or abandon.

15-30%
typical conversion lift
🎯

Reduce Support Load

Catch UX issues before users report them. Fix problems proactively instead of reactively.

60%
fewer UX-related tickets
🔄

Retain Users

Detect frustration patterns before they lead to churn. Intervene at the right moment with the right message.

2.3x
faster churn detection
📊

Data-Driven Decisions

Ground product decisions in real user behavior. Stop guessing, start knowing.

100%
of sessions analyzed
🔗

Unified View

One platform for product, engineering, and support. Everyone sees the same behavioral truth.

1
source of truth

Velum is used by engineers from

Lowe's
Google
Motive
Powerplay
Swiggy
Lowe's
Google
Motive
Powerplay
Swiggy
Private Beta — March 2026

See what your users aren't telling you.

Stop guessing why users drop off. Get behavioral insights that reveal friction, frustration, and conversion blockers in real-time.

Request Access

Early access • Direct onboarding support • Shape the roadmap